Job title: Summer Internship – Digital Marketing/Data Analytics Strategy

Company: Lowes Foods

Job description: OverviewSumer Internship – Digital Marketing; Data Analytics StrategyCreate and optimize our marketing strategies using a data-driven approach across multiple channels, including email, web, digital coupons, and social media.ResponsibilitiesResponsibilities and tasks:

• Assist in creating and implementing data-driven marketing strategies across email, web, digital coupons, and social media channels.
• Support the development and execution of email marketing campaigns, including crafting content, setting up templates, and tracking performance metrics.
• Collaborate with the team to manage and update website content using platforms like WordPress or similar CMS tools.
• Analyze campaign performance data using tools like Google Analytics, generating insights to optimize future marketing efforts.
• Conduct market research to identify industry trends, target audience behaviors, and opportunities for growth.
• Develop creative content for marketing materials.
• Assist in monitoring and managing digital advertising efforts, including pay-per-click campaigns and digital coupons.
• Maintain organized records of campaign data, marketing schedules, and performance insights.
• Participate in team meetings and contribute ideas to enhance overall marketing effectiveness and customer engagement strategies.
• Other tasks as needed.

QualificationsQualifications for Marketing Intern Position:

• Currently enrolled in a college or university program, actively pursuing a degree in Marketing, Communications, Business, Digital Media, or a related field.
• Strong interest in digital marketing and a desire to learn about current trends and strategies in the industry.
• Familiarity with web and email platforms (e.g., WordPress, Mailchimp, Cheetah/Marigold) is a plus.
• Basic understanding of social media platforms, content creation, and campaign management tools is preferred.
• Analytical mindset with the ability to interpret data, track campaign performance, and optimize strategies based on insights.
• Excellent written and verbal communication skills, with a creative flair for crafting compelling content.
• Highly organized, self-motivated, and able to manage tasks independently while collaborating effectively in a team environment.
• Ability to adapt and multitask in a fast-paced environment with attention to detail.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with Google Analytics or similar tools is an advantage.
• Previous internship experience or coursework/projects related to marketing, advertising, or customer engagement is a plus but not required.

Skills Interns is expected to learn:

• Hands-on experience in the grocery retail marketing industry.
• Exposure to key marketing tools and software used in digital campaigns.
• Opportunity to work in a collaborative team environment and learn from experienced professionals.
• An understanding of how to analyze and optimize email marketing efforts to increase customer engagement.

Expected salary:

Location: Hickory, NC

Job date: Mon, 06 Jan 2025 23:00:59 GMT

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